Think outside the box!…or don’t
Thinking outside the box has been such a strong metaphor for creativity and maverick thinking in the business community for a while now. There is no shortage of experts who offer insights on how this approach can benefit entrepreneurs and start-ups. There are several books, articles, seminars and speakers dedicated to convincing people that this is the right approach to business.
While there is anecdotal evidence to suggest that this approach might have led to some staggering success for some brands. If you look at conducting business as a problem then having outside the box thinking becomes an important asset. However starting and conducting a business is more then just a simple problem that needs to be solved. There are several functions and aspects of conducting a business model, while some outside the box thinking can provide tangible benefits, its not that simple. There are several benefits to having a strong process oriented thinking when it comes running a successful business.
A box is just a set a limits, a paradigm or a perspective in most cases these are self-imposed limitations. What we really need to do is broaden our thinking, letting pre conceived notions rule how we conduct business is dangerous. Very often people get constrained not because of their intent but their lack of awareness of the opportunities around them. Focusing on making radical change to your approach just for the sake of thinking out of the box does not bring rewards.
With business these days there is no clear box, so when encouraging people to think outside the box the discussion should start with defining a box. At MediGuru our approach has always been doing the right things at the right time, whether it’s inside the box or outside. When it comes to Virtual Care or Telehealth we feel that every client is different and their needs are different so our approach is customizing the right strategy.